JA Marketing Principles 2 – Semester Course

JA Marketing Principles 2, part of the JA High School Experience courses, is a one-semester, teacher-led course in which high school students learn about marketing in the world around them and potential careers in the field. Volunteers engage with students through a variety of activities that may include subject- matter guest speaking, coaching, or advising for case study and project course work.

Following participation in this course, students will be able to:

— Learn the necessary concepts applicable to state and national educational standards.
— Apply these standards-based concepts to the real world.
— Synthesize elective concepts through cumulative, tangible deliverables (projects).
— Analyze a business situation or principle through the use of a case study.
— Demonstrate the skills necessary for future career pathway success.

JA Marketing Principles 2 is part of the JA Work and Career Readiness Pathway. The course is a blended model that includes teacher-led content, volunteer-led opportunities, and self-guided content to support flexible implementation options. JA Marketing Principles 2 is available in classroom- based or remote live implementation. Robust support materials are available for teachers, including a pacing guide for semester-long implementation. . Your local JA area may have the opportunity to support interested districts that have formed a relationship with post-secondary institutions to facilitate dual credit.

As part of this course, JA teachers and volunteers are encouraged to use the resources available in JA Connect™ Learning Pathways, located at connect.ja.org. This self-guided experience includes interactives, JA Digital Career Book™, and games and apps for student use.

JA programs support national and state standards in reading, mathematics, social studies, and work and career readiness. See below for more information on alignment with national and state standards.

Program Concepts

Brand image, Budget, Building relationships, Competitive analysis, Changing retail, Discussion guides, E-commerce, Executive summary, How to find a job, Interviews, Job applicants, Listen and take notes, Market research, Market research process, Market snapshot, Market strategy, Marketing and business occupations, Marketing career categories, Marketing objectives, Marketing plan, Metrics, Mission statement, Observations, Online advertising, Online presence, Online shopping habits, Positioning, Problem solving steps, Product description, Purpose of a marketing plan, Qualitative research, Quantitative research, Reasons for marketing plans, Recruiters, Retail locations, Retail marketing, Sales jobs, Sales careers, Sales department, Sales staff, Sales training, Search engine optimization, Secrets of success, Selling, Situational analysis, 6 steps of market research, SMART marketing objectives, Social media, Sources of quantitative information, Store success, SWOT analysis, Target market, The role of marketing, The size of marketing companies, Types of retail, Ways to influence sales, Websites and content

Skills Students Learn

  • Analyze a real world situation
  • Apply ideas to real life situations
  • Apply information to real world situations
  • Compare and contrast
  • Complete a job search
  • Complete research
  • Create a budget
  • Define a problem
  • Evaluate information
  • Participate in an interview
  • Participate in discussions
  • Present to groups
  • Research information
  • Research using the Internet
  • Role play in a business situation
  • Self evaluate
  • Self reflection
  • Think creatively
  • Think critically
  • Work in groups

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