JA Titan®

JA Titan challenges students to apply their knowledge of business as they compete online in the highly competitive industry of the fictional Holo-Generator. Students enter decisions about price, production, marketing, capital investment, and research and development. The impact of their decisions will lead to the success or failure of each Holo-Generator company. JA Titan introduces critical economics and management decisions through an interactive simulation. JA Titan consists of seven 45-minute volunteer led sessions and a computer simulation.

Session One: How Much? How Many?

Students explore how price and production can affect business performance.

The students will be able to:

  • Explain how product price makes an impact on profits.
  • Understand how production can affect price, sales, and profit.

Session Two: How Much? How Many? The Simulation

Students learn to make decisions about price and production levels using the JA Titan computer simulation.

The students will be able to:

  • Make informed business price and production decisions.

Session Three: Cutting Edge

Students design a research and development plan for their business. They also examine the impact marketing has on sales and explore marketing strategies.

The students will be able to:

  • Determine a research and development plan for their business.
  • Explain how businesses determine their target markets and conduct market research.
  • Explain how marketing affects sales.
  • Identify key marketing strategies.

Session Four: Cutting Edge – The Simulation

Students learn to make decisions about research and development and marketing using the JA Titan computer simulation.

The students will be able to:

  • Make informed research, development, and marketing decisions.

Session Five: Make an Investment

Students learn methods to make capital investment decisions, promote new business growth through capital investment, and why businesses choose to make charitable giving decisions.

The students will be able to:

  • Understand that different businesses use different capital investment strategies.
  • Make recommendations for capital investment based on set parameters.
  • Define charitable giving and explain why businesses make decisions to share their resources.

Session Six: Make an Investment – The Simulation

Students make decisions about capital investment and charitable giving using the online JA Titan computer simulation.

The students will be able to:

  • Make business decisions by applying their knowledge to a business simulation.
  • Use what they have learned about price, production, research and development, marketing, capital investment, and charitable giving to make business decisions using the JA Titan computer simulation.

Session Seven: JA Titan of Industry – The Competition

Using knowledge gained from previous sessions, students compete as businesses to see which will be crowned the JA Titan of Industry.

The students will be able to:

  • Understand how business decisions affect business performance.
  • React appropriately to decisions made by other businesses.

 

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