A new survey by Junior Achievement (JA) shows that more than two-thirds of teens (70%) are concerned about the impact of inflation on this year’s holiday shopping season, essentially unchanged from a similar survey response last year (71%). The results are part of the JA Teens & Holiday Spending survey, which assesses teen consumer attitudes associated with the holiday shopping season. The survey of 1,004 teens between 13 and 17 was conducted by Big Village between October 8 – October 13, 2024.
“While consumer prices have stabilized over the past couple of years, the spike in inflation coming out of the pandemic is still top of mind for this generation of young shoppers,” said Katherine Cecala, president of Junior Achievement of Arizona. “To help teens better understand the causes of rising prices and how to manage in this kind of environment, Junior Achievement has many free resources available online.”
Junior Achievement of Arizona’s free online resources equip young people with the knowledge and skills they need to make smart academic, career, and economic choices. There are lesson plans, videos programs, and age-appropriate activities for learners K-25.
JA Connect is a another free resource for teens and their families. The online platform allows teens to explore how money works, the connection of education to future job and career aspirations, and how to start a business.
Other key survey findings from the survey include:
- While 74% of teens say they get holiday spending money from their parents or caregivers, 34% say they get it from a traditional job or gig job.
- 75% of teens plan to shop “in-store” this year, compared to 76% in 2023, with 69% also shopping online, compared to 67% in 2023.
Methodology
This Youth CARAVAN survey was conducted by Big Village among a sample of 1,004 13-17-year-olds. This survey was live on October 8 – October 13, 2024. Respondents for this survey were selected from among those who have volunteered to participate in online surveys and polls. All sample surveys and polls may be subject to multiple sources of error, including, but not limited to sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. It is nationally representative with set quotas based on census data. The 1,003 completes are all who qualified and completed based on the demographic quota requirements. The MoE is +/- 3.1%.
About Junior Achievement of Arizona
Junior Achievement of Arizona (JAAZ) is a 501(c)(3) nonprofit organization that equips Arizona students to succeed in work and life by giving them the knowledge and skills they need to manage their money, plan for their future, and make smart academic, career, and economic choices. Since 1957, JAAZ has taught kids kindergarten through high school about financial literacy, career readiness, and entrepreneurship. The organization’s hands-on, age-appropriate programs are delivered by more than 8,000 corporate and community volunteers. Despite educational obstacles during the pandemic, JAAZ reached approximately 190,000 students in the 2023-2024 school year. Follow @JAArizona on social media or visit https://www.jaaz.org/our-programs/resource-repository/ for more free online educational tools.
