JA Be Entrepreneurial®

JA Be Entrepreneurial introduces students to the essential elements of a practical business plan and then challenges them to start an entrepreneurial venture while still in high school. JA Be Entrepreneurial consists of seven 45-minute volunteer-led sessions. Students will learn about advertising, competitive advantages, financing, marketing, and product development.

Session One: Introduction to Entrepreneurship

Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and early product development.

The students will be able to:

  • Recognize the elements of a successful business start-up.
  • Evaluate myths and facts about entrepreneurship.
  • Consider product development options.

Session Two: What’s My Business?

Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.

The students will be able to:

  • Recognize the importance of carefully selecting their product or service before starting their business.
  • Apply their passions, talents, and skills to a market needs assessment to determine the basis of their business plan.

Session Three: Who’s My Customer?

Students examine how market needs and demographics contribute to successful entrepreneurial ventures.

The students will be able to:

  • Recognize the importance of analyzing their market.
  • Apply a needs assessment to the market available to a specific product.

Session Four: What’s My Advantage?

Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.

The students will be able to:

  • Define competitive advantages and recognize them in other businesses.
  • Demonstrate the importance of selecting competitive advantages that give their product and market an edge on the competition.

Session Five: Competitive Advantages

Students apply competitive advantages to entrepreneurial ventures.

The students will be able to:

  • Evaluate competitive advantages.
  • Select competitive advantages that drive a developing business venture.

Session Six: Ethics Are Good For Business

Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.

The students will be able to:

  • Evaluate short- and long-term consequences in making ethical decisions.
  • Express that being ethical can be good for business.

Session Seven: The Business Plan

Students apply the six elements of successful start-ups for their products and services.

The students will be able to:

  • Compile entrepreneurial elements into a sample business plan.

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